You might be asking yourself, “What’s an iAd?” Well, for anyone that owns an iPhone or an iPad, it’s an interactive advertising unit within an app that does more than just send you to a website. It offers you an unique experience right within the app. Oh and by the way, Apple is the only one that builds them.
Yes, Coldwell Banker has worked with Apple to develop the first ever iAd from a real estate brand. Not only that, but Coldwell Banker is the first of only a handful of brands to be part of the launch of iAd for the iPad, and we’re the first brand to ever have a full page iAd that can be seen within certain digital versions of magazines for the iPad.
As you may know the iPad is on its way to being the most quickly adopted piece of technology of all time. It’s where consumers are turning not just for entertainment, but to search, read and browse online. And with the launch of our new Coldwell Banker iPad app, it made perfect sense to venture into the iPad world to help market our seller’s homes and allow buyers to find the right home for their needs.
A demo video of the Coldwell Banker iAd for iPad is embedded below and you can find the iAd within popular apps like USAToday, New York Times, and others. Already our iAd is showing some amazing results with consumers engaging with the ad for minutes at a time (when’s the last time you played with an online ad for more than 5 seconds?).
In any case, we’re excited about partnering with Apple on the iAd for iPad and we’ll be rolling out an iAd for iPhone as well in just a few weeks. Here’s the demo video of the Coldwell Banker iAd for iPad.
Coldwell Banker is pioneering new technology and taking the real estate industry to places we’ve never seen it go before. The real estate landscape will never look the same and consumers (buyers and sellers) who choose Coldwell Banker and Coldwell Banker Legacy as their broker will be all the better for it.
When buying or selling a home in Albuquerque, please think of Coldwell Banker and John Kynor.