In the ever changing Albuquerque real estate environment, we are constantly finding new and innovative ways to effectively market homes in order to stay ahead of the competition. When we roll out marketing tools that are dynamic and new, not only does it catch the attention of the buyers whose attention we’re trying to catch, but other Realtors also notice and with time they adopt these new marketing tools as their own.
Our pledge to you, our customer, is to be an innovator, not a follower. We have and will continue to stay ahead of the marketing curve, in order to make sure your home continues to get the exposure it needs in order to get SOLD!
Today I want to introduce a tool that is far from new to the world, but it just finding its place in the Albuquerque real estate market.
QR Codes (Quick Response Barcodes)
QR Codes, as seen below can be read from nearly any smartphone by using a free download such as the Google application, Scan Life, or Red Laser. Simply download any one of the applications above, open it in your smartphone, point your phone at the QR Code, and snap! Within seconds your phone should be directed to the website for the product the QR Code is attached to. It is simply that easy. Try it on the QR Code below.
How QR Codes Are Being Used To Market Albuquerque Homes
Can you Spot the QR Code Below?
Do you see it?
The QR Code is prominently displayed on a custom sign hanging only feet from the street. From their vehicle, a home buyer can simply take a picture of the sign and be directed to the property’s website or can enter the property’s unique domain name.
So the Buyer is sitting in front of your home, wants to know more about it, is looking for one of those antiquated “Info tubes” stuffed with outdated flyers, and they spot your custom QR Code. What next? They take a picture with their smart phone and all the information about your house is suddenly at their fingertips. It is truly that easy.