A common question that SWMLS staff receive is “Where do my listings go besides our local MLS?” There are quite a few places actually and this article will highlight where your listing is automatically displayed and where you can go to further market the listing.
SWMLS Database – accessible by all GAAR Participants and Subscribers
When listings are entered into the Southwest MLS database they are immediately accessible to all Southwest MLS Participants and Subscribers. Approx. 3,500 members
IDX – Internet Data Exchange Southwest MLS has a well-developed IDX program available for members and approved web designers. The IDX program directs possible leads to the member who has a website with the IDX options. IDX websites are operated by Southwest MLS Participants or Subscribers and typically offer a home search of all Active SWMLS listings. Estimated IDX websites currently operated by SWMLS members: 250-300
GAAR Consumer Website – Find a Home and Open House Search – Consumers may search for Southwest MLS properties via the consumer website (www.gaar.com). Southwest MLS listings are displayed in IDX format (Internet Data Exchange). This means that the MLS data appears in a limited format encouraging consumers to contact the listing office for property inquiries.
Realtor.com Realtor.com is one of the top ranking home search websites used by consumers in today’s market. Southwest MLS supplies data directly to them that is updated several times a day. Realtor.com has also developed “network partnerships” that allows consumers from other websites who choose “search homes for sale” to automatically link to the Realtor.com search engine. More information about the Realtor.com “network partners” can be found here.
ListHub ListHub gives brokers the latest online marketing tools and strategies for marketing property listings online. ListHub specializes in data integration and marketing metrics. Today, ListHub manages the listing inventory for thousands and thousands of real estate companies nationwide. If you aren’t using ListHub yet take a look at they’re available marketing channels to see where the listing can be marketed. Note: ListHub is not an IDX website and not all MLS listings that post to internet will go to ListHub, only those Participants and Subscribers who have created a ListHub account can “opt-in”.
I receive this question all the time, but this is just a tip of the iceberg. I suppose for most Albuquerque Realtors, this is pretty accurate, but when you list with Q Realty, Inc. you get so much more.
Your listing will show up on Q Realty, Inc.’s website, which has it’s own iPad application, iPhone application, and is one of the most searched real estate websites in existence. We syndicate out to other websites and publish in other marketing mediums. Your home will appear on www.YouTube.com, www.facebook.com, www.twitter.com, www.craigslist.com, and so many other places Albuquerque home buyers go to find their next home. Finally, we will also publish your home to a custom built website that is specific to only your home and will post a sign in your front yard so passersby can view all of the details of your home directly from their smartphone.
If considering listing your home, choose a Broker who is going to use these innovative tools to market your home and find your Buyer. Consider Q Realty, Inc.
[gravityform id=2 name=HomeValue Report Request]