You and your family have decided to sell your house. It is now time to choose a real estate professional to help with the process. One of the major attributes this agent must possess is trustworthiness. To what degree do you need to trust them?
You must have enough trust in them that you feel comfortable they will accomplish all four things below:
1. Sell possibly the largest asset your family owns
In many cases, a home is the largest asset a family has. Studies have shown that the equity many families have in their home is the largest percentage of that family’s overall wealth.
2. Set the correct market value on that asset
Pricing is crucial even in the best of markets. You want to get the best price for your home without putting your house at a value that buyers will have little interest.
3. Set the time schedule for the liquidation of that asset
Your family probably has a certain timetable for the sale of your house and the move into your next home. Coordinating the home selling process to meet certain schedules can be tricky.
4. Set a fair fee for the services required to liquidate that asset
You will need to pay a commission to an agent for selling the home and coordinating all elements of the selling transaction including possible future negotiations (ex. with a home inspector or appraiser).
That’s a lot of trust. Make sure you pick a true professional to help with the sale of your home.
Anji Lang has some suggestions on where to start!
Have you started by viewing their websites? Talking to friends? Asking for Referrals? Interviewing a few potential agents? When choosing your REALTOR, it is important to do your due diligence to make sure you will be happy with your choice. All of the information you can research will be helpful.
Does the agent have a nice website that will help attract potential buyers to your listing? Does the website give valuable information and have positive referrals from the listing agent’s past clients? This is a good place to start.
Other agents will often refer their client who is moving out of their district to an out of state agent by first finding their website, reading the information to see if they “have a good heart” and seem caring, hard working and professional. They will follow that up with a phone call to the agent to interview them before referring their client.
Has the agent been recommended by a friend or the agent’s past clients? How did they feel about their agent’s performance, communication abilities, expertise, professionalism? Did the agent return phone calls and keep abreast of showings and provide feedback? A great recommendation from a satisfied customer goes a long way.
You can tell a lot from a face to face interview with the agent. Did you like their personality? Did they provide excellent comparable market analysis for the sales in your neighborhood or did they just bring a one-liner market analysis on a thin piece of paper? Did they have a great plan for marketing your home? Were they willing to go the extra mile with open houses or tell you, “Those are only for the Realtor to attract new clients” because they do not want to go to the effort of hauling their open house signs to every corner. Don’t be fooled. Many homes are found and sold from an open house. Would the agent be willing to do Realtor Tours, nice brochures and bring samples of their work? Do they work their own listings or will you never see them again? Will they agree to an extra high list price, much more so than the other agents you interview, just so they can get the listing or do they have facts to justify the list price?
Just by listening to a Realtor at their listing presentation, their helpful comments and encouragement as they tour your home will give you a great idea of who will be the Realtor you would love to refer over and over again to your family and friends!